Put Your Website To Work
SEO & Marketing Your Website
Marketing Your Website
Marketing your website is critical. A lot of new business owners and entrepreneurs make the false assumption that just building a strong website is enough and traffic will just come organically. This is very rarely, if ever, the case. You need a solid, evolving marketing strategy that includes marketing your website. Implementing a combination of marketing techniques ongoing works best. Some of the most popular and effective techniques include:
- Niche Marketing
- Email Marketing (Try MailChimp
for free)
- Social Media Marketing (Schedule posts using Sendible)
- Networking
- Pay Per Click Marketing
- SEO
Search Engine Optimization
Search Engine Optimization or SEO should be a part of your web design plan and ongoing marketing efforts. SEO helps your website to gain visibility on such search engines as Google and Bing. Having interested consumers find your website when searching online is critical to your business success and website value. When consumers are ready to buy or choose a service provider, they are likely to search online looking for the products and/or services they need. They are also likely to choose a business from the 1st page of results. Your website should be there! Keep in mind, where you rank in mobile and desktop results may vary greatly. Investing in professional assistance with SEO can make a significant difference in your results. Any professional SEO services you use should offer complete transparency and give you full access to your ranking results and reporting.
Blogging
Be Sure To Blog! Blogging is great for SEO and online marketing. It not only adds relevant content to your website, but it can serve as a great resource to your visitors and clients. Be sure your blog posts are fully optimized and offer content that will interest, benefit, and engage your website audience. Encourage your blog visitors to share your posts by including social share buttons on every post.