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Key Components for a Nonprofit Website

Simple Websites Fast • October 4, 2023

How To Create an Effective Nonprofit Website for Your Organization

Nonprofits often have limited budgets to work with when it comes to marketing. Despite this, it is crucial that the proper investment is made in your website. Reaching supporters and donors online often begins and ends with your website. Taking it on as a DIY project probably is not the best idea. It can cost you donations and support if your website looks unprofessional or untrustworthy.

Five Key Components Your Nonprofit Site Should Have:

State Your Purpose Clearly & Concisely: It is important that you state the purpose of your nonprofit clearly and concisely on your website. A website visitor should know your organization's purpose within 5-10 seconds of being on your website. Don't expect visitors to dig through your website for this information (because it is likely they won't). Avoid losing supporters by placing your purpose prominently on your site.
Connect With Social Media: Your website should be connected to social media. Popular platforms, including Instagram, Facebook, and TikTok can help you gain attention, donations, and support for your cause. You can even create groups on Facebook that deal with specific areas of your nonprofit. Include your social media links in a prominent position on your website as well.
Make It Easy To Donate: Include donation buttons in your header, footer, and in numerous places throughout the pages on your website. Make it simple to donate for visitors and offer various donation methods. Also offer the option for one-time donations and recurring donations.
Promote Your Events: Be sure to promote your fundraising events on your website. Include specific details about the event, what your volunteer needs are for the event, related images, and testimonials from previous events. Also promote your events on social media.
Tell People How To Get Involved: Make it easy for supporters to get involved. Tell them your specific volunteer needs and include a sign-up form on your website. Follow-up promptly with any volunteer inquires. Let them know how important their involvement is to your organization's success. Also include a newsletter sign up form on your website so that you can continually reach out to potential supporters who may want to get involved in the future.

Professional Nonprofit Web Design

Choosing a professional web designer with experience designing nonprofit sites is imperative. You want to ensure that your site is designed to engage visitors, inspire support, and is optimized properly for search engines. Contact Simple Websites Fast to discuss your nonprofit website needs.

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