Wondering how you can get the most out of your small business website ? If you are, you are not alone. Many small business owners are wondering the same thing. Most business owners are busy and often do not make their website a priority. This can be a pricey oversight. Your website can be a significant tool for generating new business and boosting profits, but it can also cost you business too if you don't handle it correctly.

Here are 5 Tips For A Successful Small Business Website:

Though you may be tempted, this is not a DIY project. Unless you have a background in web design & SEO, it is best to leave your web design to a professional. Do your homework first. You want to be sure your web designeris experienced with SEO, responsive designs, has a strong portfolio and understands your business goals. You should also check your web designer's online reviews. Also, make sure that it is their full time profession and not just a hobby or side business. Your website is far too important to leave to an amateur.

Search Engine Optimization (SEO) is crucial to your website visibility. This is especially important for small businesses that serve the local market. It is likely that potential clients conduct online searches every day for your services and/or products. You want the best position possible in the search results. Be sure your site is properly optimized for all your core products and/or services as well as your target cities and communities. Your web designer should be able to assist you with your keyword analysis and research.

Mobile searches are on the rise. Having a website that is not mobile friendly is a big problem. You want to create the best possible experience for every person that visits your site whether they visit it from a desktop, tablet or smartphone. Whether your site is mobile friendly can also impact your ranking on Google.

Your website should be a direct reflection of your brand. As a small business, you want to be recognizable in the local community. Your logo, company colors, slogan, and competitive advantages should all be represented on your website. Your online presence and branding should always be consistent across the board.

Be sure to connect your social media to your website. Your small business should take advantage of the exposure that social media can offer. Creating a business page on Facebook, Twitter, Instagram, YouTube and Pinterest may help you grow your online presence by leaps and bounds. If you frequently post great content on your social media, you may also want to include a social media feed(s) on your site from your best profile(s).