Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it.

HERE ARE 5 TIPS FOR DRIVING TRAFFIC TO YOUR WEBSITE:

1. IMPROVE YOUR WEBSITE: It probably is not a good investment of your time or money to try and increase traffic to a poorly designed site. If you know your site is not up to par, have your site redesigned and optimized immediately. Your site needs to be inviting, user-friendly and full of rich content. This step by itself will naturally help with your traffic and online ranking.
   
   
2. TAKE OUT ONLINE ADS: Pay Per Click ads on Google & Bing can quickly increase your traffic. Being poised at the top of the page for your important keyword terms can help you instantly reach your target market. Social media ads on sites like Facebook, Instagram and Pinterest can also boost your website traffic as well.
   
   
3. ENGAGE YOUR AUDIENCE: Run contests, have promos, offer giveaways, utilize email marketing and blog your heart out. You can require that individuals visit your website for access to blog posts, promo offers and contest entries.
   
   
4. UTILIZE SOCIAL MEDIA: Most, if not all, your social media posts should link back to your website. Interesting, funny, informative, unique and promotional posts are all great ways to help generate additional website traffic.
   
   
5. INTEGRATE YOUR WEBSITE ADDRESS WITH YOUR BRANDING: Your website address should never be hard to find. It should be on your business cards, brochures, email signature, promo products and your online listings (e.g. Kudzu, Google Maps, YP.com, etc). You should also have a version of your logo that includes your website address on it as well.